06 Sep 2016
Govt, the hottest shop in town: Singapore’s most innovative agencies
Indie agency Govt is the current hot creative shop in town and rivals are looking on admiringly at the current wave of work coming out of its doors and the new business it’s bringing in, while further growth is inevitable.
24 Aug 2016
Should you be playing Pokemon Go during the Seventh month?
Nestle’s Maggi has launched a creepy social media campaign for Maggi Hokkien Char Mee. The campaign conceptualised by Govt Singapore leverages on the Hungry Ghost Festival and Pokemon Go craze.
08 Aug 2016
The National Gallery Singapore appoints local agency as creative partner
As the Gallery’s new creative agency, the first major exhibition that Govt will embark on will be Iskandar Jalil: Kembara Tanah Liat (Clay Travels), slated to open on 1st September 2016.
02 Aug 2016
Govt strengthens Singapore office with new hires
Govt has increased the strength in its Singapore office with the hiring of senior copywriter, Rayner Seah (pictured right) and senior account manager, Kevin Seah (pictured left).
31 May 2016
Advertising legend Jacques Séguéla on creativity, disruption in adland, and why the future is the 2-second spot
Jacques Séguéla, the S in Euro RSCG, is one of France’s most revered and outspoken creative figures, and the VP of global creativity of Havas.
24 May 2016
Why a Small Agency Lost Some Big Pitches
It was a pitch, a room full of MBAs, acronyms and awkwardness. We were the small agency competing with two very big agencies. The other agencies had pre-existing relationships with this very large CPG company. The nice woman running the pitch was very clear that they were "open to working with a smaller agency."