RAYA IS A TIME FOR FAMILY, NO MATTER HOW DIFFERENT YOURS IS.
Category: DIGITAL & SOCIAL
FULL OF GOODNESS? OAT MY GOODNESS!
SPOT TIMELY OPPORTUNITIES
Six months in the making. Hundreds of campaign creatives. One island where discovery never ends.
Stories of discovery since 1972.
Doing good by the gods.
No impossible to pronounce ingredients here. Just Good Energy Only.
A rap music video celebrating originality in Lazmall, performed with original lyrics, OG tiktokers and Singapore’s very own rapper ABANGSAPAU.
A social treasure hunt that helped Singaporeans find their way to a brand new product category.
Celebrating our greatest generation yet.