The Brief

Create awareness and excitement for OCBC’s suite of digital solutions




How we brought OCBC’s digital solutions to life through an AR art experience

Our Approach

In 2019, OCBC took great strides towards becoming a truly digital-first bank – revamping their mobile app and releasing a suite of digital solutions. But how do we get people excited about digital tools that will shape their future?

We inspire them with one of today’s most exciting digital tools – augmented reality.

Instead of making an ad, we asked ourselves what the future would look like if it were powered by OCBC digital solutions. Then we worked with 3D artist Andre Wee, to bring our vision to life through an AR art experience. The result is a sprawling cityscape that comes alive in AR – showing a future that is dynamic, ever-changing and filled with possibilities.

The mural took over OCBC’s Chulia Street Branch and came with a social engagement component. We hid 6 easter eggs within the artwork – each representing an OCBC digital solution. Spot them all for a chance to win exciting prizes.