The Brief

A Julie’s Love Letters ad that was a Hari Raya ad too.


Julie’s Biscuits Sdn Bhd


It's time we change the script.

Our Approach

Raya ads aren’t something new. Every year, every brand tries its hand at telling the story of a lonely grandmother, or a nosey mother and her (eventually) grieving daughter.

When we got the opportunity to tell a Raya story through our Love Letters, we wanted to make sure that we showed real love to the women of Raya Ads. We wanted them to take centre stage. As it turned out, they didn’t even need a script to do it.

So grab your biscuits and settle in friends. This is ‘Ini Iklan Raya Tau?’ by Julie’s.