Attract and acquire new customers for OCBC Premier Banking
OCBC PREMIER BANKING: A WEALTH OF EXPERIENCE. FROM A WEALTH OF PEOPLE.
How we put the human touch back into wealth banking.
The OCBC Wealth Panel is made up of experts with diverse backgrounds and life experiences. Yet they are often portrayed in a cold, corporate-like setting. Their personalities are also rarely showcased.
So for our latest Premier Banking campaign, we wanted to make wealth banking less cold, and more human. Working with award-winning art photographer, Lavender Chang, we created portraits of the OCBC Wealth Panel that reflect both their expertise and diverse life experiences.
For the first time, wealth experts like Vasu Menon and Eli Lee were shot against a photo projection of their personal passions – revealing a genuine side of them few know about.