The Brief

Launch the new Samsung Galaxy Z Series 5G in the greatest way possible.



Samsung: Unfold Your World

When the call for greatness came. We answered it.

Our Approach

Not many see Samsung’s Galaxy Z Series as the phones of the future.
Sure, they are good. But in most minds, nowhere as great as their main competitor; Apple.
So, when Samsung wanted to launch their latest Galaxy Z Series 5G, we decided to help them cement their status as the G.O.A.T.

With a little help from our friends and partners (cheers Division Communications, Untitled Project & Hologrix), we brought to life the symbol synonymous with the Flip and Fold phones and went to town with it.