After more than eight years of being known as the ‘State of Fun’. Sentosa was ready to enter a new phase of its journey. A new visual identity was due, along with a new everything.
Sentosa Development Corporation
Sentosa Brand Refresh
Six months in the making. Hundreds of campaign creatives. One island where discovery never ends.
Truth is, the island isn’t a place of just fun. It’s also a destination brimming with history, lush botany, and emotional connections. Most importantly, it's where visitors uncover fulfilling experiences with every visit. A place of island discoveries, and self-discoveries.
As such, the new tagline ‘Where discovery never ends’ was born. Where it draws inspiration from the island’s many unexpected sights, sounds, and experiences at every turn. And along with it, a body of work that reflects the sense of newness and wonder that every visit brings. Here are some of our favourite pieces.