The Brief

To advocate for healthier mental wellbeing with Oat 25, the healthier biscuit snack.


Julie's Biscuits

Take 25

Make Time To Unwind Your Way.

Our Approach

Southeast Asia is home to some of the most stressed-out countries in the world; you’ll find Malaysia and Singapore at the top of the list. We wanted to remind people that it’s OK to step away and make time for themselves.

Our campaign played with the notion of unwinding throughout the day, through a series of videos celebrating the unconventional ways that people unwind. No matter how weird or wonderful your ‘me time’ may be, everyone deserves to Take 25.