The Brief

Connect with parents while they and their children are disconnected from physical classes.


The Learning Lab


Celebrating the #newnormal of home-based learning

Our Approach

When the Circuit Breaker measures kicked in to deal with the Covid-19 pandemic in Singapore, most non-essential businesses had to close their premises. That included tuition centre, The Learning Lab, who promptly moved their lessons online.

To help them show solidarity with all parents, we made a film that featured user-generated footages of real parents and children undergoing #HBL sessions at home. And all the bittersweet moments that will stay with them long after.

The spot is backed by an early 20th-century song called “School Days”, re-arranged and performed by Singaporean singer-songwriter Ling Kai.