KISAH RAYA P.E.R.I.T.
RAYA IS A TIME FOR FAMILY, NO MATTER HOW DIFFERENT YOURS IS.
Category: CAMPAIGNS & CONTENT
Oatbedient: Southeast Asia Launch
FULL OF GOODNESS? OAT MY GOODNESS!
OCBC Securities Trading Platform
SPOT TIMELY OPPORTUNITIES
Sentosa Brand Refresh
Six months in the making. Hundreds of campaign creatives. One island where discovery never ends.
Take 25
Make Time To Unwind Your Way.
Samsung: Unfold Your World
When the call for greatness came. We answered it.
Ini Iklan Raya Baru, Tau?
Some traditions are meant to be broken. Stereotypical roles.
Sentosa 50. Discovery Neverending.
Stories of discovery since 1972.
Uncage Your Inner Voice
KTV Uncaged.
The Worst Fengshui Master
A story of hope. From a really hopeless man.
Solar Power Singapore Launch
No impossible to pronounce ingredients here. Just Good Energy Only.
INI IKLAN RAYA, TAU?
It’s time we change the script.
Lazada Brand Fiesta – Celebrate Originality
A rap music video celebrating originality in Lazmall, performed with original lyrics, OG tiktokers and Singapore’s very own rapper ABANGSAPAU.
The Ka Car Hunt
A social treasure hunt that helped Singaporeans find their way to a brand new product category.
YOU ARE MORE
A career with flexibility and time — in rhymes.
OPERATION MAYBE
HAVE YOUR CAKE AND EAT IT. ONLY WITH OCBC.
How we used data to help customers get the best of all worlds.
THE LEARNING LAB — GENERATION ‘YOU’
Celebrating our greatest generation yet.
CLASSROOMS
Celebrating the #newnormal of home-based learning
BLADE JAPAN — HOME IS WHERE YOUR BLADE IS
A digital campaign for our Stay-at-Home times.
TIGER STREET FOOD FESTIVAL — ELEVATE YOUR STREET
Uncaging the future of street food.
NTUC ENTERPRISE’S FAIRPRICE GROUP – FAMILY TIES
How NTUC Enterprise’s FairPrice Group comes together to provide everyday people with more affordable food choices.
OCBC PREMIER BANKING: A WEALTH OF EXPERIENCE. FROM A WEALTH OF PEOPLE.
How we put the human touch back into wealth banking.
TIGER ROAR: YŪKI EDITION
10 RAW TALENTS. 2 COUNTRIES. 1 UNITED ROAR.
OCBC MIGHTY SAVERS ® PRESENTS: THE POWER OF SAVING
Money smarts. Animated for kids.
TIGER BEER JP – CREATE YOUR OWN ADVENTURE
2 Japanese YŪKI talents. 415K IG followers. 1 socially led tour of Singapore.
READY TO TRAVEL BY SATS
How one crew reminded other crews to stop postponing their travel plans.
OCBC SSO FINANCIAL WELLNESS INDEX
How OCBC harnessed the power to data to drive brand affinity, and get Singaporeans thinking and talking about financial wellness.
OCBC BANK – UNSTOPPABLE
How we reimagined the future of banking with OCBC’s digital tools and services.
TIGER BEER DISTRICT PARTY
HOW A RENOWNED BEER PROVED THAT IT STILL KNEW ITS ROOTS
OCBC BANK — PLAN TO STAY TRUE
HOW A BABY AND A FISH SPURRED SINGAPOREANS TO STAY TRUE TO THEIR FINANCIAL GOALS.
OCBC BANK — SAFE JUST GOT INTERESTING
HOW AN UNEXPECTEDLY INTERESTING RELATIONSHIP MANAGER BROUGHT AN ENDOWMENT PLAN TO LIFE.
TIGER BEER THE DAY BEFORE
A National Day film that didn’t air on National Day.
HISTORY – “DRAMABAIT” CAM
Content you just can’t turn away from – just like a car wreck.
JULIE’S TRANSLATOR
The clients asked for a commercial. We made them an award-winning short film.
TIGER YŪKI — 2019 CONTENT FILM
YŪKI HABITAT, FUKUOKA
TIGER YŪKI, TOKYO
OCBC IMPERFECT JOURNEYS
How we got Singaporeans to plan for their life goals, by reminding them that it’s never really been about the numbers.
OCBC BANK – SILVER YEARS
HOW WE GOT THE SILVER GENERATION TO LAUGH IN THE FACE OF RETIREMENT.
OCBC ONEADVISOR
WHEN IT COMES TO HOME OWNERSHIP, TWO WOMEN OF OUR LIVES REMINDED US THAT ONEADVISOR IS BETTER THAN TWO.
CHANG BEER – SPIRIT OF LAMIAT
How a Thai beer shows its craft, by showing its philosophy.
CHANG BEER – CHANG SENSORY TRAILS TEASER FILM
HOW WE GAVE THE WORLD A TASTE OF THAI CUISINE BY OPENING EYES TO ITS PHILOSOPHY.
CHANG BEER – CHANG SENSORY TRAILS
How an iconic Thai brand exports more than just its golden brew.
HISTORY CHANNEL – SURNAME STORIES
To get people interested in migration history, we got personal.
OCBC BANK – ONEWEALTH
HOW A TVC CAMPAIGN SHEDDED OLD PERCEPTIONS AND OPENED A WOLRD OF WEALTH OPPORTUNITIES FOR EVERYONE.
OCBC BANK – EXPLORER TRAVEL INSURANCE
HENG AH – HOW WE GOT PEOPLE TO BUY TRAVEL INSURANCE FROM A BANK, NOT AN INSURANCE COMPANY.
NATIONAL GALLERY SINGAPORE – CHILDREN’S BIENNALE
In a mad race to enrich our kids, National Gallery Singapore had a radical idea: To let them be kids
HISTORY CHANNEL – BUY OUT SLAVERY
How we made the show relevant to millenials, by reframing its themes for a new generation.
OCBC BANK – STAY TRUE
HOW OCBC PROVED THAT IT WILL STAY TRUE