RAYA IS A TIME FOR FAMILY, NO MATTER HOW DIFFERENT YOURS IS.
Category: CAMPAIGNS & CONTENT
FULL OF GOODNESS? OAT MY GOODNESS!
SPOT TIMELY OPPORTUNITIES
Six months in the making. Hundreds of campaign creatives. One island where discovery never ends.
Make Time To Unwind Your Way.
When the call for greatness came. We answered it.
Some traditions are meant to be broken. Stereotypical roles.
Stories of discovery since 1972.
A story of hope. From a really hopeless man.
No impossible to pronounce ingredients here. Just Good Energy Only.
It’s time we change the script.
A rap music video celebrating originality in Lazmall, performed with original lyrics, OG tiktokers and Singapore’s very own rapper ABANGSAPAU.
A social treasure hunt that helped Singaporeans find their way to a brand new product category.
A career with flexibility and time — in rhymes.
How we used data to help customers get the best of all worlds.
Celebrating our greatest generation yet.
Celebrating the #newnormal of home-based learning
A digital campaign for our Stay-at-Home times.
Uncaging the future of street food.
How NTUC Enterprise’s FairPrice Group comes together to provide everyday people with more affordable food choices.
How we put the human touch back into wealth banking.
10 RAW TALENTS. 2 COUNTRIES. 1 UNITED ROAR.
Money smarts. Animated for kids.
2 Japanese YŪKI talents. 415K IG followers. 1 socially led tour of Singapore.
How one crew reminded other crews to stop postponing their travel plans.
How OCBC harnessed the power to data to drive brand affinity, and get Singaporeans thinking and talking about financial wellness.
How we reimagined the future of banking with OCBC’s digital tools and services.
HOW A RENOWNED BEER PROVED THAT IT STILL KNEW ITS ROOTS
HOW A BABY AND A FISH SPURRED SINGAPOREANS TO STAY TRUE TO THEIR FINANCIAL GOALS.
HOW AN UNEXPECTEDLY INTERESTING RELATIONSHIP MANAGER BROUGHT AN ENDOWMENT PLAN TO LIFE.
A National Day film that didn’t air on National Day.
Content you just can’t turn away from – just like a car wreck.
The clients asked for a commercial. We made them an award-winning short film.
How we got Singaporeans to plan for their life goals, by reminding them that it’s never really been about the numbers.
HOW WE GOT THE SILVER GENERATION TO LAUGH IN THE FACE OF RETIREMENT.
WHEN IT COMES TO HOME OWNERSHIP, TWO WOMEN OF OUR LIVES REMINDED US THAT ONEADVISOR IS BETTER THAN TWO.
How a Thai beer shows its craft, by showing its philosophy.
HOW WE GAVE THE WORLD A TASTE OF THAI CUISINE BY OPENING EYES TO ITS PHILOSOPHY.
How an iconic Thai brand exports more than just its golden brew.
To get people interested in migration history, we got personal.
HOW A TVC CAMPAIGN SHEDDED OLD PERCEPTIONS AND OPENED A WOLRD OF WEALTH OPPORTUNITIES FOR EVERYONE.
HENG AH – HOW WE GOT PEOPLE TO BUY TRAVEL INSURANCE FROM A BANK, NOT AN INSURANCE COMPANY.
In a mad race to enrich our kids, National Gallery Singapore had a radical idea: To let them be kids
How we made the show relevant to millenials, by reframing its themes for a new generation.
HOW OCBC PROVED THAT IT WILL STAY TRUE