“Have I changed along the way? Or do I merely enjoy the things before differently?”
Category: DIGITAL & SOCIAL
RAYA IS A TIME FOR FAMILY, NO MATTER HOW DIFFERENT YOURS IS.
FULL OF GOODNESS? OAT MY GOODNESS!
SPOT TIMELY OPPORTUNITIES
Six months in the making. Hundreds of campaign creatives. One island where discovery never ends.
Stories of discovery since 1972.
Doing good by the gods.
No impossible to pronounce ingredients here. Just Good Energy Only.
A rap music video celebrating originality in Lazmall, performed with original lyrics, OG tiktokers and Singapore’s very own rapper ABANGSAPAU.
A social treasure hunt that helped Singaporeans find their way to a brand new product category.
Celebrating our greatest generation yet.
When take-out food and delivery services just don’t cut it.
A FATHER’S DAY CAMPAIGN BY OCBC CARDS THAT CELEBRATES A DAD’S UNSPOKEN LOVE.
A digital campaign for our Stay-at-Home times.
Where Asia’s fearless call home.
Creating a new social identity that roars
10 RAW TALENTS. 2 COUNTRIES. 1 UNITED ROAR.
Money smarts. Animated for kids.
2 Japanese YŪKI talents. 415K IG followers. 1 socially led tour of Singapore.
How one crew reminded other crews to stop postponing their travel plans.
How OCBC harnessed the power to data to drive brand affinity, and get Singaporeans thinking and talking about financial wellness.
How we reimagined the future of banking with OCBC’s digital tools and services.
HOW A RENOWNED BEER PROVED THAT IT STILL KNEW ITS ROOTS
Content you just can’t turn away from – just like a car wreck.
The clients asked for a commercial. We made them an award-winning short film.
How we got Singaporeans to plan for their life goals, by reminding them that it’s never really been about the numbers.
To get people interested in migration history, we got personal.
HENG AH – HOW WE GOT PEOPLE TO BUY TRAVEL INSURANCE FROM A BANK, NOT AN INSURANCE COMPANY.
In a mad race to enrich our kids, National Gallery Singapore had a radical idea: To let them be kids
How we turned an ordinary afternoon tea session into a multisensorial journey into Netflix’s shows.
How we made the show relevant to millenials, by reframing its themes for a new generation.
HOW OCBC PROVED THAT IT WILL STAY TRUE
How our Hungry Ghost Festival stunt gave Singaporeans a taste of something darker.
The home we built on Singapore’s most iconic stage, on her most historic weekend yet.