WHERE YOU FIND YOURSELF IN NEW WAYS
“Have I changed along the way? Or do I merely enjoy the things before differently?”
Category: DIGITAL & SOCIAL
KISAH RAYA P.E.R.I.T.
RAYA IS A TIME FOR FAMILY, NO MATTER HOW DIFFERENT YOURS IS.
Oatbedient: Southeast Asia Launch
FULL OF GOODNESS? OAT MY GOODNESS!
OCBC Securities Trading Platform
SPOT TIMELY OPPORTUNITIES
Sentosa Brand Refresh
Six months in the making. Hundreds of campaign creatives. One island where discovery never ends.
Sentosa 50. Discovery Neverending.
Stories of discovery since 1972.
Let’s Go Bai Bai
Doing good by the gods.
Solar Power Singapore Launch
No impossible to pronounce ingredients here. Just Good Energy Only.
Lazada Brand Fiesta – Celebrate Originality
A rap music video celebrating originality in Lazmall, performed with original lyrics, OG tiktokers and Singapore’s very own rapper ABANGSAPAU.
The Ka Car Hunt
A social treasure hunt that helped Singaporeans find their way to a brand new product category.
THE LEARNING LAB — GENERATION ‘YOU’
Celebrating our greatest generation yet.
OCBC PRESENTS: THE DINING OUT EFFECT
When take-out food and delivery services just don’t cut it.
DADS DECODED
A FATHER’S DAY CAMPAIGN BY OCBC CARDS THAT CELEBRATES A DAD’S UNSPOKEN LOVE.
BLADE JAPAN — HOME IS WHERE YOUR BLADE IS
A digital campaign for our Stay-at-Home times.
TIGERBEERROAR .COM
Where Asia’s fearless call home.
YŪKI ON SOCIAL
Creating a new social identity that roars
TIGER ROAR: YŪKI EDITION
10 RAW TALENTS. 2 COUNTRIES. 1 UNITED ROAR.
OCBC MIGHTY SAVERS ® PRESENTS: THE POWER OF SAVING
Money smarts. Animated for kids.
TIGER BEER JP – CREATE YOUR OWN ADVENTURE
2 Japanese YŪKI talents. 415K IG followers. 1 socially led tour of Singapore.
READY TO TRAVEL BY SATS
How one crew reminded other crews to stop postponing their travel plans.
OCBC SSO FINANCIAL WELLNESS INDEX
How OCBC harnessed the power to data to drive brand affinity, and get Singaporeans thinking and talking about financial wellness.
OCBC BANK – UNSTOPPABLE
How we reimagined the future of banking with OCBC’s digital tools and services.
TIGER BEER DISTRICT PARTY
HOW A RENOWNED BEER PROVED THAT IT STILL KNEW ITS ROOTS
HISTORY – “DRAMABAIT” CAM
Content you just can’t turn away from – just like a car wreck.
JULIE’S TRANSLATOR
The clients asked for a commercial. We made them an award-winning short film.
TIGER YŪKI — 2019 CONTENT FILM
YŪKI HABITAT, FUKUOKA
TIGER YŪKI, TOKYO
OCBC IMPERFECT JOURNEYS
How we got Singaporeans to plan for their life goals, by reminding them that it’s never really been about the numbers.
HISTORY CHANNEL – SURNAME STORIES
To get people interested in migration history, we got personal.
OCBC BANK – EXPLORER TRAVEL INSURANCE
HENG AH – HOW WE GOT PEOPLE TO BUY TRAVEL INSURANCE FROM A BANK, NOT AN INSURANCE COMPANY.
NATIONAL GALLERY SINGAPORE – CHILDREN’S BIENNALE
In a mad race to enrich our kids, National Gallery Singapore had a radical idea: To let them be kids
CLUB NETFLIX
How we turned an ordinary afternoon tea session into a multisensorial journey into Netflix’s shows.
HISTORY CHANNEL – BUY OUT SLAVERY
How we made the show relevant to millenials, by reframing its themes for a new generation.
OCBC BANK – STAY TRUE
HOW OCBC PROVED THAT IT WILL STAY TRUE
MAGGI – SAMPLING BOOTH FROM HELL
How our Hungry Ghost Festival stunt gave Singaporeans a taste of something darker.
AIRBNB — A NIGHT THROUGH TIME
The home we built on Singapore’s most iconic stage, on her most historic weekend yet.