CHANG BEER – CHANG SENSORY TRAILS TEASER FILM

HOW WE GAVE THE WORLD A TASTE OF THAI CUISINE BY OPENING EYES TO ITS PHILOSOPHY.

Our Approach

In a world where virtually every beer brand is trying to carve themselves a space in the culinary scene, how can Chang Beer establish Chang Sensory Trails as the ultimate, authentic Thai food experience?

By paying homage to its Thai roots and celebrating the very philosophy that makes all things Thai, uniquely Thai – the spirit of Lamiat.

Shot within Thailand, this short film sets the theme of Chang Sensory Trails 2018 by delving deep into the beliefs of every great Thai chef.

Through a juxtaposition of life within and beyond the kitchen, we draw a connection between craftsmanship and kinship. Ultimately, debunking stereotypes and redefining what great Thai cuisine really is all about.