DADS DECODED

A FATHER’S DAY CAMPAIGN BY OCBC CARDS THAT CELEBRATES A DAD’S UNSPOKEN LOVE.

Our Approach

Many dads, especially Asian ones, don’t openly express affection or love to their families. They show it through different ways that are often left unspoken.

So, this Father’s Day, OCBC wanted to shine a whole new light on fathers by revealing their unspoken love through a series of videos on social media—and by doing so, give all thankful children the ultimate reason to show dad some love with a Father’s Day deal from OCBC Cards.