HAVE YOUR CAKE AND EAT IT. ONLY WITH OCBC.

How we used data to help customers get the best of all worlds.

Our Approach

As a year filled with caution and uncertainty, 2020 saw many Singaporeans placing their goals and aspirations on hold indefinitely. Financially speaking, that’s not good. As a bank that prides itself in helping customers achieve better financial wellness, we had to do something.

And where better to start than with data? With the OCBC Financial Wellness Index (created in 2019), we were able to identify vulnerable groups. Digging further, we also found that many struggled with financial choices. For instance, Mothers often felt stuck choosing between their futures and providing for their child.

Enter: OCBC Bank. We wanted Singaporeans to understand that they don't have to choose. If only they had the right financial planning tools. And so our integrated campaign called for a change in mindset and behaviour. Plan early and Mothers can prepare for their futures while providing for their child. Plan and live your life to the fullest now and in the future.

Because at OCBC, we are in the business of helping you do it all. And that’s Simply Spot On.