To relaunch History Channel’s Celebrity Car Wars and create awareness and relevance for the upcoming season.
HISTORY – “DRAMABAIT” CAM
Content you just can’t turn away from – just like a car wreck.
Singaporeans’ love voyeuristic drama. So to promote the show Celebrity Car Wars, we hijacked their social content feed with Dramabait Cam.
Basically, it’s a series of content that showed nothing.
But it did something big for our clients:
25 million impressions across all our videos.
And 7.7 million engagements, which drew 3.3 million unique viewers for the season premiere of Celebrity Car Wars 2018.