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The Brief

To relaunch History Channel’s Celebrity Car Wars and create awareness and relevance for the upcoming season.

Client

History

HISTORY – “DRAMABAIT” CAM

Content you just can’t turn away from – just like a car wreck.

Our Approach

Singaporeans’ love voyeuristic drama. So to promote the show Celebrity Car Wars, we hijacked their social content feed with Dramabait Cam.

Basically, it’s a series of content that showed nothing.

But it did something big for our clients:

25 million impressions across all our videos.

And 7.7 million engagements, which drew 3.3 million unique viewers for the season premiere of Celebrity Car Wars 2018.

GET IN TOUCH

© 2020 The GOVT PTE LTD.

Location

315 Outram Road
#11-03
Tan Boon Liat Building
Singapore 169074

Contact

togetherforever@thegovt.org
+65 6802 7645

Social

GET IN TOUCH

© 2020 The GOVT PTE LTD.