The Brief

Continue the conversation about stereotypes that appear in typical Hari Raya ads.

Client

Julie’s Biscuits

Ini Iklan Raya Baru, Tau?

Some traditions are meat to be broken. Stereotypical roles.

Our Approach

For some odd reason, when people think of ‘gender equality’, they often think of it as a woman’s fight. But the truth is, gender equality isn’t just a women’s problem, it’s everyone’s problem.

In this sequel, we wanted to show how both men and women are on the same page to change the narrative together. And not just about gender issues, but also about other stereotypes such as racial typecasting and ageism. Of course, much to the dismay of our director once again.