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The Brief

To promote Julie's range of sandwich biscuits in China and Thailand.

Client

Julie's

JULIE’S TRANSLATOR

The clients asked for a commercial. We made them an award-winning short film.

Our Approach

Julie’s needed one commercial to break into two markets: China and Thailand. So this traditional Malaysian brand came to a non-traditional Singaporean agency.

To promote their range of sandwich biscuits, we came up with the overarching idea of The Good In the Middle. And we executed in with a 15 minute short film, The Translator, a story about a man who embodies the values of the brand.

Oh by the way, he speaks multiple languages, and love isn’t one of them.

GET IN TOUCH

© 2020 The GOVT PTE LTD.

Location

315 Outram Road
#11-03
Tan Boon Liat Building
Singapore 169074

Contact

togetherforever@thegovt.org
+65 6802 7645

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GET IN TOUCH

© 2020 The GOVT PTE LTD.