JULIE’S TRANSLATOR

The clients asked for a commercial. We made them an award-winning short film.

Our Approach

Julie’s needed one commercial to break into two markets: China and Thailand. So this traditional Malaysian brand came to a non-traditional Singaporean agency.

To promote their range of sandwich biscuits, we came up with the overarching idea of The Good In the Middle. And we executed in with a 15 minute short film, The Translator, a story about a man who embodies the values of the brand.

Oh by the way, he speaks multiple languages, and love isn’t one of them.