Use Hari Raya as an occasion to spotlight a topic that's taboo or uncomfortable in Malaysia, paving the way for positive change
KISAH RAYA P.E.R.I.T.
RAYA IS A TIME FOR FAMILY, NO MATTER HOW DIFFERENT YOURS IS.
Raya ads always feature the perfect nuclear family. Mom, dad, daughter, son, often even both grandparents.
But the reality is that families today look different, with many having just one parent. But it hardly matters how many people there are, because love is what makes a family. It was only natural we told our story through Julie’s Love Letters – a Raya favourite – as a love letter to all single moms (and dads) out there.