In the fast-paced and competitive world of e-commerce, Lazada needed a high-rotation, made-for-social spot for their LazMall sale that celebrates originality.
Lazada Brand Fiesta – Celebrate Originality
A rap music video celebrating originality in Lazmall, performed with original lyrics, OG tiktokers and Singapore’s very own rapper ABANGSAPAU.
A social all-star approach to a brand jingle, leveraging on Abang Sapau’s smooth rapping skills, backed up by a few of Tiktok’s hottest SG creators – @buffbaby88, @doujiang.youtiao & @douglasong.
Rather than the usual studio setting, we shot the music video on location, weaving in all of Lazada’s USPs and products. We also edited all of Lazada’s required outputs from our own creative studio, delivering everything at the speed of e-commerce.