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The Brief

In the fast-paced and competitive world of e-commerce, Lazada needed a high-rotation, made-for-social spot for their LazMall sale that celebrates originality.

Client

Lazada

Lazada Brand Fiesta – Celebrate Originality

A rap music video celebrating originality in Lazmall, performed with original lyrics, OG tiktokers and Singapore’s very own rapper ABANGSAPAU.

Our Approach

A social all-star approach to a brand jingle, leveraging on Abang Sapau’s smooth rapping skills, backed up by a few of Tiktok’s hottest SG creators – @buffbaby88, @doujiang.youtiao & @douglasong.  

Rather than the usual studio setting, we shot the music video on location, weaving in all of Lazada’s USPs and products. We also edited all of Lazada’s required outputs from our own creative studio, delivering everything at the speed of e-commerce. 

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© 2020 The GOVT PTE LTD.

Location

70 Bendemeer Road
#03-01/02
Luzerne
Singapore 339940

Contact

togetherforever@thegovt.org

Social

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© 2020 The GOVT PTE LTD.