OCBC BANK – ONEWEALTH

HOW A TVC CAMPAIGN SHEDDED OLD PERCEPTIONS AND OPENED A WOLRD OF WEALTH OPPORTUNITIES FOR EVERYONE.

Our Approach

Everyone wants to grow their wealth. But let’s face it, only a small handful actually act on it. While most of us have become skeptical because of the many complications and strict requirements imposed by banks.

OCBC has a complete suite of digital tools for everyone to grow their wealth. But the challenge was to educate people about the merits of OneWealth and change their mindset when it comes to wealth building.

Our approach? Demonstrate how OCBC OneWealth welcomes everyone to grow their wealth by using real truths (pains) that come with other banks as a point of comparison.

Based on that approach, a series of comical TV spots – helmed by local favourite celebrity, Michelle Chong – was produced. Eventually, driving home the message that OCBC OneWealth welcomes all, and putting Singaporeans back on track to their wealth goals.