To create awareness among the silver segment about Silver Years by OCBC Life Goals.
OCBC BANK – SILVER YEARS
HOW WE GOT THE SILVER GENERATION TO LAUGH IN THE FACE OF RETIREMENT.
Everyone approaches retirement differently. It’s no surprise that some prioritise health, some prioritise wealth, and others, their lifestyle. However, to enjoy a more fulfilling retirement, balance is key. And we know a lopsided retirement plan is no laughing matter. But sometimes, laughter is the best remedy.
The idea: We tell the fictional story of three brothers; who serve as a metaphor for health, wealth, and lifestyle.
Through their interesting yet related characters, we dramatise their unbalanced retirement plans. Ultimately, getting the audience laughing, and thinking twice about their own plans.
That’s not all.
We ran an integrated campaign across various platforms, keeping the conversation (and laughter) beyond just the film. These included the bank’s owned media, outdoor ads, press ads and events.