OCBC SSO FINANCIAL WELLNESS INDEX

How OCBC harnessed the power to data to drive brand affinity, and get Singaporeans thinking and talking about financial wellness.

Our Approach

In the past decade, Singapore has seen a health revolution. People are exercising more and eating healthier. But the same revolution hasn’t happened for another major component of their lives – their finances.

To help Singaporeans improve their relationship with money, we worked with OCBC to start Singapore’s first Financial Wellness Index – surveying 2000 people across demographics and age groups to paint a comprehensive picture of the nation’s financial health.

We then launched an integrated campaign to share over 359 pieces of financial wellness insights across film, print, social, digital and outdoor. Intriguing, surprising and occasionally alarming, our data-driven campaign turned financial wellness into the most talked about topic in town. And got people to take their wealth as seriously as they would their health.