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The Brief

To provide parents with the necessary tools to teach their children money sense.

Client

OCBC Bank

OCBC MIGHTY SAVERS ® PRESENTS: THE POWER OF SAVING

Money smarts. Animated for kids.

Our Approach

If you’ve made it till here, you’re probably older than 5. But no matter your age, money still makes most of us nervous. And that’s probably because many of us only started managing funds at a much later stage in life.

But parents these days believe in equipping their children with life skills as early as possible. And so, it’s only natural that they look for tools to help impart these lessons. 

And so, we took our 3 mascots – Sally, Simon and Baby Sarah – on an adventure that breaks down complicated financial lessons into child-friendly episodes. Now the kids get to watch educational cartoons, parents are happy and OCBC takes credit for the whole thing.

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© 2020 The GOVT PTE LTD.

Location

70 Bendemeer Road
#03-01/02
Luzerne
Singapore 339940

Contact

togetherforever@thegovt.org

Social

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© 2020 The GOVT PTE LTD.