The Brief
To provide parents with the necessary tools to teach their children money sense.
Client
OCBC Bank
OCBC MIGHTY SAVERS ® PRESENTS: THE POWER OF SAVING
Money smarts. Animated for kids.
Our Approach
If you’ve made it till here, you’re probably older than 5. But no matter your age, money still makes most of us nervous. And that’s probably because many of us only started managing funds at a much later stage in life.
But parents these days believe in equipping their children with life skills as early as possible. And so, it’s only natural that they look for tools to help impart these lessons.
And so, we took our 3 mascots – Sally, Simon and Baby Sarah – on an adventure that breaks down complicated financial lessons into child-friendly episodes. Now the kids get to watch educational cartoons, parents are happy and OCBC takes credit for the whole thing.