The Brief

Establish OCBC Oneadvisor as the go-to digital platform for all your home ownership needs.

Client

OCBC Bank

OCBC ONEADVISOR

WHEN IT COMES TO HOME OWNERSHIP, TWO WOMEN OF OUR LIVES REMINDED US THAT ONEADVISOR IS BETTER THAN TWO.

Our Approach

Let’s face it. Choosing and buying your first home is no walk in the park. And it’s even harder when emotions come into play, and conflicting advices start coming from all sides. When OCBC Bank created OneAdvisor – a one-stop digital platform that houses all the home buying expertise people needed – we knew they were onto something big.

To highlight the objective nature and simplicity of OCBC OneAdvisor, we told a relatable story of a home buyer stuck between two loved ones who are vying to give their two cents’ worth. Needless to say, our hero finds himself in a less-than-ideal dinner situation.

In doing so, we cemented the fact that when it comes to a simplified and reliable home ownership process, sometimes, less is more.