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The Brief

To promote spending on OCBC Cards for dining, in a safe yet engaging manner.

Client

OCBC Bank

OCBC PRESENTS: THE DINING OUT EFFECT

When take-out food and delivery services just don’t cut it.

Our Approach

Singapore’s a nation that lives to eat. Nothing makes us happier than sinking our teeth into our favourite foods. But with the circuit breaker, these simple joys were taken away. Even with delivery services working well overtime, meals in take-away boxes could never compete with the kitchen-to-table experience and ambience that restaurants offered.

And so we knew that Phase 2 would see Singaporeans eating out with a vengeance, attempting to make up for lost time.

With the help of theatre actors, we created a series of videos featuring possible reactions from the first night dining out. Think tears of joy, pure bliss and just overall happiness. But not wanting to stop there, we also gave Singaporeans the next best thing after a great meal – a whole range of deals.

GET IN TOUCH

© 2020 The GOVT PTE LTD.

Location

315 Outram Road
#11-03
Tan Boon Liat Building
Singapore 169074

Contact

togetherforever@thegovt.org
+65 6802 7645

Social

GET IN TOUCH

© 2020 The GOVT PTE LTD.