To promote spending on OCBC Cards for dining, in a safe yet engaging manner.
OCBC PRESENTS: THE DINING OUT EFFECT
When take-out food and delivery services just don’t cut it.
Singapore’s a nation that lives to eat. Nothing makes us happier than sinking our teeth into our favourite foods. But with the circuit breaker, these simple joys were taken away. Even with delivery services working well overtime, meals in take-away boxes could never compete with the kitchen-to-table experience and ambience that restaurants offered.
And so we knew that Phase 2 would see Singaporeans eating out with a vengeance, attempting to make up for lost time.
With the help of theatre actors, we created a series of videos featuring possible reactions from the first night dining out. Think tears of joy, pure bliss and just overall happiness. But not wanting to stop there, we also gave Singaporeans the next best thing after a great meal – a whole range of deals.