OPERATION MAYBE

Our Approach

Real talk: no one remembers brand refresh campaigns. They are simply too many things fighting for attention these days.

So with Julie’s almost ready for its refresh, we quickly realised that a run-of-the-mill announcement post just wouldn’t cut it. We dug deeper and realised that there was only one way to make people listen – by telling them the truth.

And so, we decided to bare it all. The brainless brainstorms. The focus groups with no focus. And even the presentations where no one but the presenter seemed to be present. All just to get them interested in our story.

Join the Julie’s Team for Operation Maybe. A film inspired by true events. Well…maybe.