The Brief
Create awareness around the rewards one can enjoy simply by resting on the island with the Sentosa Islander membership.
Client
Sentosa Development Corporation
RestOut
WHILE EVERYONE WAS READY TO PARTY HARD AT ZOUKOUT. WE GAVE RAVERS THE PERFECT REASON, AND PLACE, TO REST OUT.
Our Approach
Ask any seasoned music festival go-er and they would tell you the one thing they crave for during their night of partying isn’t more alcohol nor lightsticks - but rather a place to relax at between their favourite sets.
To demonstrate how the Sentosa Islander membership is all about rewarding islanders for resting, we hijacked ZoukOut, Singapore’s most anticipated dance music festival of 2022, with our kind of party; RestOut. The perfect spot for ravers to chill out for a bit, enjoy discounted drinks on us, and party even harder into the night.