The Brief
After more than eight years of being known as the ‘State of Fun’. Sentosa was ready to enter a new phase of its journey. A new visual identity was due, along with a new everything.
Client
Sentosa Development Corporation
Sentosa Brand Refresh
Six months in the making. Hundreds of campaign creatives. One island where discovery never ends.
Our Approach
Truth is, the island isn’t a place of just fun. It’s also a destination brimming with history, lush botany, and emotional connections. Most importantly, it's where visitors uncover fulfilling experiences with every visit. A place of island discoveries, and self-discoveries.
As such, the new tagline ‘Where discovery never ends’ was born. Where it draws inspiration from the island’s many unexpected sights, sounds, and experiences at every turn. And along with it, a body of work that reflects the sense of newness and wonder that every visit brings. Here are some of our favourite pieces.
