The Brief

Introduce Solar Power, a brand new energy drink, into a market dominated by stalwarts like Red Bull and Monster.


Heineken Asia Pacific Beverages

Solar Power Singapore Launch

No impossible to pronounce ingredients here. Just Good Energy Only.

Our Approach

The edge Solar Power has over it’s bigger, badder competitors lies in the fact that it only uses ingredients from natural sources. That means you get the boost you need without all the bad stuff like [insert impossible-to-pronounce-word-only-a-chemistry-professor-would-know]. In other words, all you get is Good Energy Only. Our campaign took relatable, everyday situations that brought about “bad energy”, added a dose of outlandish irreverence and positioned Solar Power as the drink of choice to get you out of them.