THE LEARNING LAB — GENERATION ‘YOU’

Celebrating our greatest generation yet.

Our Approach

Parents are always anxious about how their kids are going to navigate the world today, due in part to a future that seems increasingly untenable. Because their children will have to grow up and grapple with some of the toughest challenges we have now, like climate change, inequality, economic collapses and pandemics.

But rather than paint kids as self-absorbed narcissists obsessed with social media (the dominant stereotype), we saw them as possibly the most important generation that is to come. One that will potentially change our world and our lives for the better.

All brought to life through practical visual effects, seamless transitions and a thought-provoking payoff about our children’s enormous potential, and The Learning Lab’s commitment to realising it.