TIGER YŪKI — 2019 CONTENT FILM

Our Approach

Rapidly expanding its footprint in Japan, Tiger Beer launched its first brand video.

Deviating from conventional celebrity endorsements by Japanese beer brands, the brand film features up-and-coming artistes who demonstrate YŪKI (courage) and are not afraid to be different. Tiger Beer Japan will also be featuring these artistes in their upcoming Japan activations as part of the greater YŪKI campaign planned for 2019.

The film was shot and produced on location in Tokyo, Japan with acclaimed production house, Cutters Studio.