YŪKI ON SOCIAL

Creating a new social identity that roars

Our Approach

Tiger Beer— while popular in Singapore and Southeast Asia — entered the Japanese market as a virtual unknown in 2018.

To help the brand connect with young drinkers in Japan, we designed and cultivated a new social media identity for Tiger on Instagram and Facebook. One driven by the spirit of YŪKI, or ‘courage’.

Every content created introduces the beer from the Little Red Dot to the Land of the Rising Sun in visually captivating ways, using everything from sleek 3D models to edgy motion graphics. Each crafted to inject freshness, authenticity, and the boldness to uncage surprising possibilities.