Create a digital community of Asia’s most unconventional talents.
Where Asia’s fearless call home.
Born from the streets, Tiger Beer celebrates the bold and the unconventional, eschewing celebrities and famous personalities for real, undiscovered talents. Something that carries through (and true) to its advertising.
As its roster of talents grew, we decided to bring them online, and turn them into a digital collective like no other.
Presenting TigerBeerRoar.com: A global digital platform that unites Asia’s emerging talents from the worlds of Art, Music, Dance, Food and Fashion. One that gives them exclusive access to showcase their craft, collaborate and explore new ways to push boundaries and pursue their passions.
Featuring customisable profiles, videos and open briefs, it’s an online hub that uncages unexpected opportunities. On one global stage.