TIGER ROAR: YŪKI EDITION

10 RAW TALENTS. 2 COUNTRIES. 1 UNITED ROAR.

Our Approach

There’s a tiger in all of us. All we need is a stage to shine.

In a market that is used to beer adverts that feature celebrities gulping beer, we took a different approach and created a pop-up event that showcased the best emerging talents from the Tiger ROAR Collective.

We partnered with the Singapore Tourism Board to bring Singaporean and Japanese talents together to create exciting food, art, music and fashion. One that’s re-imagined by aspiring chefs, artists, musicians and fashion designers.

We also introduced Japan to a new way of drinking Tiger draft beer with the BLADE machine – a revolutionary counter-top system made for small spaces.

In doing so, we gave consumers the ultimate Tiger Beer experience unlike any other.